Created in France 45 years ago, La Nuit de l'Advertising (aka The Night of the AdEaters) has become the unmissable rendez-vous for lovers of advertising cinema all over the world.
Tickets go live on 31 August 2026.
Australian Premiere
For one night only, let yourself be overwhelmed by a giant wave of the best commercials from the most remote corners of the planet: deliriously creative, aesthetic, exotic, moving, deliciously kitsch, and always funny! Turns out, ads often offer great moments of cinema.
70+
years of advertising
45+
countries on screen
170+
films
A taste of the line-up, the full programme stays a secret until the lights go down.
The story
An iconic French concept hits the big screen in Sydney for the first time.
La Nuit de l'Advertising [pronounced lah nwee duh l'Advertising] is the Australian premiere of a French tradition, created by Jean-Marie Boursicot, that began in cinemas across France and has since toured the world. The Alliance Française de Sydney brings the format to the Hayden Orpheum's giant screen for one night only: two curated sessions of the world's most iconic, strange, and brilliant advertising, in a high energy screening, packed with surprises between reels.
The programme
5:30 PM
Doors open
6:30 PM
Part 1 begins
8:15 PM
Secret performances start
8:45 PM
Part 2 begins
10:30 PM
The end
Four ways in, pick yours.
Student
$33
Valid student ID required at the door
AF Member
$47
For Alliance Française de Sydney members
General Admission
$50
Standard entry
Group 10+
$45
Per person, groups of 10 or more
Booking fees may apply via Humanitix. Prices in AUD. Inclusive of GST.
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